GRADIMAGES.COM
"You should be able to order your photos when standing in line at Starbucks"
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Goals: Redesign GradImages.com to:
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Enable mobile first web design
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Improve product offerings
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Implement new branding and UI design system
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Identify up-sell and cross-sell opportunities to increase average order
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Identify new features to increase sell through rates
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Streamline the checkout flow to increase conversions
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UI/UX Sample Documents
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MY ROLE
As a hands-on director I led the UX/UI and Visual Design team through competitive research, brainstorm sessions, rough sketches, wireframes, prototypes, UI design, gift and frames product design, photo shoots and content creation.
On Boarding: Photo Gallery:
Tell Us Who You Are! We want to know so that we can tailor the experience to you. This is the first place a customer lands. Directed from an email, a student or parent can see all of their photos taken from the ceremony. They can zoom, crop favorite and share their photos with family and friends.
Take a Closer Look
A close up view of each photo using a left and right arrows to navigate to the next photo.
Share Favorites
Allows students to share the photos they liked with a family member through sms and email.
The integration of this feature showed an increase in conversions by 5%
Ordering Steps
We created an easy to order stepped flow for the customer to: 1. Pick a photo package, 2. Select and edit their photos, 3. Customize their order.
STEP 1: Pick A Package
This is the product listing page offering a variety of products including Digital, Print and combo packages as well as Gift & Frame products.
Goals:
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Show the breadth and the depth of the products offered.
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Incorporate a featured space to highlight digital and print packages and seasonal promotions.
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Integrate new brand direction including colors, icons and text styles to the UI elements.
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Incorporate a "Compare" feature to help customers see the difference in package prices and content.
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