GRADIMAGES.COM
"You should be able to order your photos when standing in line at Starbucks"
Goals: Redesign GradImages.com to:
-
Enable mobile first web design
-
Improve product offerings
-
Implement new branding and UI design system
-
Identify up-sell and cross-sell opportunities to increase average order
-
Identify new features to increase sell through rates
-
Streamline the checkout flow to increase conversions
UI/UX Sample Documents
MY ROLE
As a hands-on director I led the UX/UI and Visual Design team through competitive research, brainstorm sessions, rough sketches, wireframes, prototypes, UI design, gift and frames product design, photo shoots and content creation.
On Boarding: Photo Gallery:
Tell Us Who You Are! We want to know so that we can tailor the experience to you. This is the first place a customer lands. Directed from an email, a student or parent can see all of their photos taken from the ceremony. They can zoom, crop favorite and share their photos with family and friends.
Take a Closer Look
A close up view of each photo using a left and right arrows to navigate to the next photo.
Share Favorites
Allows students to share the photos they liked with a family member through sms and email.
The integration of this feature showed an increase in conversions by 5%
Ordering Steps
We created an easy to order stepped flow for the customer to: 1. Pick a photo package, 2. Select and edit their photos, 3. Customize their order.
STEP 1: Pick A Package
This is the product listing page offering a variety of products including Digital, Print and combo packages as well as Gift & Frame products.
Goals:
-
Show the breadth and the depth of the products offered.
-
Incorporate a featured space to highlight digital and print packages and seasonal promotions.
-
Integrate new brand direction including colors, icons and text styles to the UI elements.
-
Incorporate a "Compare" feature to help customers see the difference in package prices and content.
