Celebrate Your Holiday is a reservation website that enables parents to register their children for a photo experience with Santa Claus and the Easter Bunny. Partnering with mall developers all over the U.S., we created a marketing and creative campaign to help drive pre-event, live-event and post-event sales. Designs included email, website, photo products, and onsite integration.

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MARKETING & CREATIVE DIRECTION:

Messaging

For this campaign we focused on messaging empowering mom to save precious time during the hustle and bustle of the holiday season. By registering for photos with Santa ahead of time, mom can skip the line at the mall while keeping her children happy and smiling.

 

Look and Feel

A custom stamp was illustrated with the tagline "Sleigh Your Holiday"and was used as the main theme across the campaign materials. The design uses a mix of illustration and custom photography featuring Santa Claus interacting with children excited to share their wish list.

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