In August 2012, Cartoon Network launched the Emmy Nominated first-of-its-kind app for kids. The revolutionary user interface and patented technology provided a unique user experience, allowing fans to watch videos and play games simultaneously, or swap seamlessly between the two just by rotating the device. The visual design reflects the network’s aesthetic with bold graphics and bright colors.

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Games and video are further integrated in the DNA Lab, a feature that lets users build virtual collector cards from resources they earn by watching episodes and playing games in the app.