Riverview Farms was looking for a new brand identity to represent them as leaders of the modern local food movement. On the farm they raise heritage breed pork, and grassfed beef that they sell to many of the top restaurants in Atlanta. Their products can also be found at local farmers markets on weekends.
The pig and beef cut charts were designed as booth banners to help inform market customers of the variety and location of each cut of meat. The bright colored charts were also meant to help grab customer's attention and make Riverview Farms easier to find.