MARATHONFOTO: WHY WE RUN
EXPO BOOTH PHOTO ACTIVATION
At the 2017 TCS New York City Marathon Expo, MarathonFoto created the"Why We Run"photo activation to inspire marathon runners along with their friends and family to share their stories.
Each runner was encouraged to express themselves by selecting a serious or silly runner's bib. An instant photo was taken against a mock finish line and then added to the cityscape backdrop along with other runner's photos to create the skyline.
This activation was also marketed to the LA, Boston and London marathons.
SERIOUS AND SILLY BIBS