MARATHONFOTO: WHY WE RUN 

Activation_photo1.jpg

SKYLINE

EXPO BOOTH PHOTO ACTIVATION

 

At the 2017 TCS New York City Marathon Expo, MarathonFoto created the"Why We Run"photo activation to inspire marathon runners along with their friends and family to share their stories.

 

Each runner was encouraged to express themselves by selecting a serious or silly runner's bib. An instant photo was taken against a mock finish line and then added to the cityscape backdrop along with other runner's photos to create the skyline.

This activation was also marketed to the LA, Boston and London marathons.

IMG_2035.JPG
Activation_photo5.jpg
Activation_photo7.jpg
Activation_photo4.jpg
Activation_photo6.jpg

SERIOUS AND SILLY BIBS

BIB_toproveican.jpg
BIB_Forthosewhocan't.jpg
BIB_Challenge.jpg
BIB_Charity.jpg
BIB_Emoji_Beer.jpg
BIB_Emoji_Wine.jpg
BIB_Emoji_Taco.jpg
BIB_Emoji_Pizza.jpg