KENDRA SCOTT & BALFOUR PRODUCT LAUNCH
Balfour and Kendra Scott joined forces to redefine tradition by creating a Class Jewelry line targeted for those who want a piece for any outfit and any occasion. We wanted to express the fun, passionate, fashion-forward, and authentic style of today’s student by combining Kendra Scott’s fresh and relevant designs with Balfour’s 100+ years of quality, Officially Licensed Collegiate and High School Jewelry.
MARKETING & CREATIVE DIRECTION:
The marketing campaign showcases the breadth and depth of the jewelry collection and pairs it with the individuality of the student in modern day life. The tagline, “Be Authentic, Be Bold, Be You” was positioned with the photography and the visual design to promote the variety and diversity of the jewelry line. The lifestyle photography focuses on students of different ages, gender and race engaging in daily activities while they are wearing a class ring or pendant.