CARTOON NETWORK VIDEO APP
The latest version of the Emmy Award winning Cartoon Network App combines the best aspects of our linear platform (instant on, voice/warmth, discovery) with an interactive model (personalization, choice, tactile playfulness)—allowing Cartoon Network to move from a broadcast relationship with our audience to a more direct and intimate relationship.
Launched on:
Tablet, Phone, Apple TV
iOS, Google Play, Amazon Kindle
MY ROLE
During this year long initiative, I was responsible for leading the product design team through the various stages of the project. These stages included definition and scope, competitive research, interactive prototyping for stakeholder review, demos for focus group testing, visual and interaction design of the interface, character animations, transitional elements, sound design, and network brand integration.
THE MAGIC OF THE MIX:
When you first launch the App, simply choose
your favorite shows, and the fun begins! The
App builds a customized Mix just for you.
Tell us which videos you like or don’t like,
and your Mix will learn your individual taste.
The more you watch the App, the more
personalized your Mix becomes. On future
visits, it remembers what you like and starts
playing your favorite shows instantly!
