BRINGING THE LOVE CAMPAIGN
With the recent situation surrounding COVID-19, many schools have or will be cancelling Grad Fairs causing many students to do their studies remotely. This means Balfour representatives are unable to meet face-to-face with students about to graduate. Our response was to create a marketing campaign centered around bringing the Grad Fair experience to the student, wherever they are.
MARKETING & CREATIVE DIRECTION:
A robust online campaign pushed students to their respective school pages or to a virtual grad fair landing page detailing what is available to them, such as a class ring, graduation announcements, and advice from our reps to ensure they make the most of their graduation experience.
Tone: The tone of the campaign is empathetic and reassuring.
Video for Social Media